Costco suele trabajar con un margen de solo un 10% (frente al 20-30% habitual), lo que disgusta algo a sus accionistas, que creen que podrían vender más caro. | Costco often operates with a margin of just 10% (compared to the standard 20-30%), which is not popular with some of its shareholders, who believe that prices could be raised. |
Pero no podría sobrevivir sin el precio fijo ya que, a diferencia de las grandes cadenas, no puede comprar con condiciones tan favorables y, por lo tanto, está obligado a vender más caro. | However, it could not survive without fixed prices, since it cannot buy at such good prices as the big chains of shops, and can therefore only sell at higher prices. |
